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Monday, 24/08/2009

Vauxhall wrapped in real money!

Totally Dynamic helped Cow PR recently in a rather extraordinary request.

A number of vehicle manufacturers have been coming up with ways to promote the scrappage campaign – Vauxhall’s PR agency Cow PR has certainly drawn in the crowds.

Totally Dynamic helped Cow PR recently in a rather extraordinary request.

A number of vehicle manufacturers have been coming up with ways to promote the scrappage campaign – Vauxhall’s PR agency Cow PR has certainly drawn in the crowds.

We were contacted to not only wrap a new Vauxhall Astra in coins but also stick real ones on for people to pick off.The car was wrapped in printed coins of 10p, 20p, 50p and £1 and then covered in around 5,000 coins to total £2,000 for the £2,000 scappage scheme.

Workers and day trippers to London city were then able to pick the money off as they walked passed to keep. The saying 'there is no such thing as free money' was ended on the 21st August.

A video of the car can be viewed here

Cow PR were extremely impressed with our quick turn around times and of the fantastic coverage they achieved with the campaign.

Another successful vehicle wrap campaign by Totally Dyamic

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