streets across Britain. The “Queen Bee” added to the buzz of excitement accompanying Bee Movie, the animated comedy starring the voices of Jerry Seinfeld and Renee Zellweger.
Totally Dynamic’s North London centre, provided the striking orange and yellow design on a former plane simulator perched on top of a flatbed lorry, with the message to “start thinking bee” in ten UK cities including Glasgow and London.
Scott Coleman, owner of Totally Dynamic’s North London centre, who completed the order, said: “The bee was a fantastic sight. The simulator had to be appealing and its shape naturally lent itself to being transformed into a bee.
“Visitors inside could actually experience flying like a bee. The simulator travelled the length and breadth of Britain so it had to be hard-wearing”.
Totally Dynamic liaised on the dramatic project with Beatwax, which was working on behalf of Paramount Pictures UK, the distributor of the Dreamworks animation.
Balpreet Mangat of Beatwax said: “Totally Dynamic was great to work with and was flexible in delivering the final product which we required.”
She added: “The image worked: *total footfall during the tour was 1,139,000, and according to marketing research, the simulator was seen in transit by six million people.”
The imposing vehicle began its tour in Glasgow in December and finished its tour with a four-week stay at the Winter Wonderland in London’s Hyde Park.
* - stats provided by Beatwax
