One of the questions we are asked most regularly is ‘how long does a vehicle or van wrap last?’. The simple answer is that a professional van wrap will last between three and five years.
As with any investment in your business, if you are considering enhancing your marketing activity with a van wrap you need to be sure that you will get a good return on your spend. So it’s important to be aware that there are several factors that will affect the lifetime of your van wrap.
1. First, you must ensure that the person you employ to complete your van wrap is a professionally trained and specialist vehicle wrap technician, working for a reputable company. As its popularity has increased over recent years, many sign companies have added vehicle wrapping to their list of services without investing in the training and equipment necessary to carry out a quality job. Don’t be afraid to ask a potential supplier for details of their training, professional nerships and certifications before appointing them to carry out your van wrap.
2. Second, and just as important, it is vital that your technician uses the right materials for your van wrap. There are a number of companies who manufacture films or pieces of for vehicle wrapping, but your technician needs the right training and experience in order to select the most appropriate product for your job. A skilled vehicle wrapping professional will assess your job and select the best possible film or films to ensure your van wrap looks amazing and lasts appropriately.
3. Another factor that will affect the longevity of your van wrap is the condition of your vehicle’s paintwork. If your van’s paintwork is in good condition, with no rust spots, blisters, large scratches or other areas of damage, then the van wrap should go on easily and result in a smooth finish. However, if there are pre-existing flaws in the surface of your paintwork then these could show up when the is applied; affecting the look and robustness of the van wrap. Importantly, if your paintwork is damaged, when the van wrap is removed it could remove some paint too.
4. The final thing that will affect the lifetime of your van wrap is how you care for it. The most important thing to remember is NEVER to take your wrapped van through a mechanical car wash and avoid industrial hand-held steam cleaners. If you notice bird excrement on your van wrap, remove it as soon as possible. That’s because the natural acids in bird poo can eat into the van wrap and damage it. If you can, ensure that any wrapped vehicles you have are washed by hand, weekly.
So if you want to get maximum value from your van wrap investment consider these four points. If you’d like more information on how to achieve a long-lasting and impactful van wrap please call us on 0800 046 9970 or email info@totally-dynamic.co.uk.
