“The vehicle wrapping on the Caravelle from Totally Dynamic has been brilliant – I wouldn’t hesitate to recommend Totally Dynamic for a competitively priced, quality wrap.”
“As a highly visible promotional tool, the Titleist Tour Support Vehicle (TTSV) is very striking. At each event we attend, we have a selection of golf fans who enjoy having their picture taken next to it. We are keen to have further vehicles wrapped by Totally Dynamic and would not hesitate to recommend their services.”
As the UK economy continues to bump along, companies are exploring every opportunity to contain costs, make the best use of existing resources and squeeze every penny out of marketing budgets.
And as major companies such as Sky, BT and British Gas have discovered to their advantage, one of the most effective ways of showcasing an organisation's name and purpose to a huge audience is by creating high impact van graphics.
The number of commercial vehicles on Britain's roads is staggering, as anyone who has to negotiate the M25 will testify, and it is increasing all the time.
Many businesses are now becoming alert to the fact that their vehicle fleets are, in effect, a massive travelling billboard. Recent research shows that, on average, the message on a commercial van is seen by 3000 people an hour, 365 days of the year.
Advertising in traditional ways can be time consuming and costly, often involving an expensive agency, paying high rates and employing media which may or may not reach target markets.
Vehicle based messages, in contrast, can last for years for a low initial outlay and tend to be seen by higher-income commuters - potential customers in the ideal marketing demographic, usually with owned homes and children.
But the real bonus for commercial van owners is that vehicle graphics have moved on dramatically from the days of simple cut vinyl graphics. Advances in vinyl film technology mean that it is not just a firm's brand name that can be highlighted, but the image the firm is keen to project.
Commercial vans can now be covered from bumper to bumper with the most stunning photography and high-definition visual images, which can be changed as the firm's marketing strategy develops and evolves. NIKE use this to their advantage, with its fleet of Mercedes Vito vans which, with new striking vehicle graphic designs, promote new product lines. NIKE change the vehicle graphics on their fleet of Mercedes Vito vans regularly in order to make their latest products highly visible in what is a hugely competitive market.
As well as the overt marketing message, professional van graphics like these ones shown on this Mercedes Vito van also carry a subtler, but equally valuable sub-text - that a firm which is prepared to spend on this kind of promotion is likely to be a firm of substance, one which is sure of its direction in the marketplace, and therefore one which it would advantageous to deal with.
The other significant advantage of using van graphics to this extent is its capacity to protect paintwork and reduce depreciation on heavily used vehicles.
