“The vehicle wrapping on the Caravelle from Totally Dynamic has been brilliant – I wouldn’t hesitate to recommend Totally Dynamic for a competitively priced, quality wrap.”
“As a highly visible promotional tool, the Titleist Tour Support Vehicle (TTSV) is very striking. At each event we attend, we have a selection of golf fans who enjoy having their picture taken next to it. We are keen to have further vehicles wrapped by Totally Dynamic and would not hesitate to recommend their services.”
Totally Dynamic has been working with Chilled Driving Tuition on their commercial fleet vehicle graphics since its launch in September 2011 and have now vinyl wrapped over 30 fleet vehicles for the company.
Chilled Driving Tuition was founded by 38 year old Alan Brazewell. After a successful career in retail Alan retrained as a driving instructor five years ago. After two years working with another firm, Alan became seriously ill. It was whilst he was in hospital that the Chilled Driving Tuition brand was born.
"Being in hospital gave me time to think. I knew that I wanted to create a premium driving school, where pupils enjoy the learning experience and where professionalism and detail are key," explains Alan. "I also wanted my school to stand out from the crowd from day one - and that’s where Totally Dynamic came in."
Alan asked a graphic designer friend to come up with the initial creative concept for his commercial fleet vehicle graphics, but it wasn’t until he stumbled across the Totally Dynamic website and saw a wrapped Lotus that he discovered just what could be achieved with vehicle wrapping.
"I called David Sweales who runs Totally Dynamic in Norfolk and we began discussing ideas for full colour graphic wraps that would ensure Chilled cars grabbed the attention of anyone who saw them," continues Alan. "Many driving schools have limited or unadventurous branding on their vehicles: I wanted to be completely different. Based on the initial design, David created a visual identity that has made a huge impact on my business. Our vehicle graphics are bright, fresh and clear and the vinyl wrap design is adapted to complement the contours of each car in the fleet so that they look professional and stylish. 40% of our new pupil enquiries are as a result of people seeing the wrapped cars which is incredible."
Alan now has over 30 vehicles in his fleet. He has also expanded his business to include two sub-brands: Intensively Chilled, which offers an intensive week-long course, and Automatically Chilled for people who prefer to learn in an automatic vehicle. Totally Dynamic has created individual vehicle wrap designs for the two sub-brands, both following the same Chilled style.
Robin Shorthose is franchise development manager at Totally Dynamic. "Vehicle wrapping means we ‘wrap’ vehicles with self-adhesive vinyl; creating a second skin and a completely new look for the car, van, trailer or lorry," Robin explains. "For a business such as Chilled Driving Tuition the benefits are fantastic. Whilst Alan’s instructors are teaching pupils they are advertising the school at the same time. When new franchisees join the Totally Dynamic network they receive training from our team of experienced wrap technicians who really are the best in the business. This ensures that anyone who brings a vehicle to a Totally Dynamic centre knows they will be getting a quality service and superb result."
Importantly for a business such as Chilled Driving Tuition, where cars are replaced regularly, a vehicle wrap protects the paintwork of the car.
"We wrap Alan’s vehicles so that he has a cohesive brand identity across the fleet," explains David Sweales. "When he is ready to replace cars we remove the vinyl and the paintwork beneath is in pristine condition; when you are returning a leased car this reduces the likelihood of financial penalties."
Every Chilled Driving Instructor has to adhere to extremely high standards and all pupils receive an outstanding package of training and support materials. Alan plans to expand his fleet to 30 vehicles by the end of 2014 and is looking to branch out to Ipswich and Cambridge.
"In 2013 we only had seven cars so our growth has been phenomenal," he says "I can honestly say that the decision to vinyl wrap the Chilled fleet in commercial vehicle graphics and use Totally Dynamic has been one of the best ones I have made since starting the business. David is a key part of the Chilled Driving Tuition team now: he is supportive and flexible and I can’t imagine that anyone would match the service he provides."
