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Burlington Beaujolais Run Lotus Wrap

23 November 2009

Our Norwich centre was recently asked to create a striking wrap for the 2009 Beaujolais Run.

The Beaujolais Run ® began in 1972 when Sunday Times journalist Alan Hall threw down the gauntlet to Fleet Street to "Bring Back the Beaujolais". At that time the object of the exercise was speed and this was brought to an end by the RAF, who took up the challenge in a Harrier and broke all records!

The Beaujolais Run ® has evolved to become a navigational shoot out over a cryptic checkpoint course in deepest Burgundy. This format ensures Austin and Aston, Jaguar and Jalpa and Porsche and Prius can compete on a level playing field. Maps, Sat Nav and Laptops are all acceptable modes of navigation on the event. Teams compete for the honour of achieving P1 on the grid the following year (highest fundraising team) and P2, the team that covers the shortest distance on the navigational trial.

Taking inspiration from the Burlington brand’s iconic Scottish roots, we created a subtle Argyle pattern using a combination of matt and gloss black, which we then carefully applied to the Lotus 2-Eleven.